How Texas Orders In: New ad campaign identifies Favor as Texans’ go-to delivery app

We teamed up with Texas agency Preacher to show no delivery service gets locals like we do

Here in Texas, there’s only one way to order in — and it’s with Favor.

As the only restaurant delivery app by and for Texans, we’re excited to launch our largest ad campaign to date and place our stake in the ground as the indisputably Texas way to have food delivered.

Developed by Austin creative agency Preacher and titled “How Texas Orders In,” the campaign features Texas newcomers learning the unique, and at times, funny ways in which things are done in their new home state — food delivery included.

The centerpiece of the campaign is three 30-second commercials featuring newly-arrived Texans sharing what they’ve learned about their neighbors since moving in. The first, that Texans love ordering food delivery through Favor. The second, always a signature Texan quirk — like that neighbors will want to help with whatever it is you’re doing in the yard, or that your neighborhood will likely turn into a ghost town on Saturday during football season. You can catch these spots on local broadcast TV, connected TV, and digital channels in all major markets across Texas.

Can’t wait? Get a sneak peek here:

The campaign will also be supported across Favor’s social channels with playful posts that provide helpful hints for Texas newcomers and in the Favor app with new categories that highlight local restaurants and hidden gems across Texas.

New to Favor? Download the app today to get $0 delivery fees for 4 weeks! Visit favordelivery.com/promos for details.